Posts filed under: Digital

Had a conversation recently with a CMO about the challenges he’s facing managing multiple agencies. He has a decent digital firm and a solid full service agency. Problem for him is two-fold: He is finding that he has to continually...
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Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar...
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Finding a good marketing agency is never an easy task. It typically takes a lot of time and attention to accomplish what can be a life changing, career changing, and business changing event. Looking at lists of agencies is an...
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In this year’s BOLO digital conference in Arizona, there was a lot of discussion about building content with the consumer, not the brand, in mind. Agencies and marketers talked a lot about how we need to be thinking about how...
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Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on...
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A question that often comes up from Marketers looking for new marketing agencies. Do we look for one firm that can do it all, or should we get firms that specialize in particular areas (like digital) so we have a...
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Lately, I’ve been receiving a number of calls from marketers expressing concern about their traditional advertising agency and their ability to effectively deliver in the digital and social space. I hear from marketers that in general they feel that their...
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In the 2009-2012 Social Media survey report published by RSW/AgencySearch, marketing agencies state that “legal concerns” and “concerns about control” continue to dominate the reasons why they can’t sell more social media to their marketing clients. While “time to maintain” still...
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In our most recent survey report (Social Media Changes 2009-2012: Marketer and Agency Perspective) 76% of marketing agencies surveyed state that one of the top digital capabilities that they sell to their marketing clients is “strategic counsel”. This ranks right up...
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My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers?  And how can a Marketer use Pinterest as a guide to helping select...
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