Posts filed under: Digital

A question that often comes up from Marketers looking for new marketing agencies. Do we look for one firm that can do it all, or should we get firms that specialize in particular areas (like digital) so we have a...
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Lately, I’ve been receiving a number of calls from marketers expressing concern about their traditional advertising agency and their ability to effectively deliver in the digital and social space. I hear from marketers that in general they feel that their...
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In our most recent survey report (Social Media Changes 2009-2012: Marketer and Agency Perspective) 76% of marketing agencies surveyed state that one of the top digital capabilities that they sell to their marketing clients is “strategic counsel”. This ranks right up...
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My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers?  And how can a Marketer use Pinterest as a guide to helping select...
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In the findings of a report recently published on Mashable, Marketers seem to be using Twitter in a less than optimal way (as they put it ever so nicely). I know I’m one of the many that only tweets once a...
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Will Digital-Only Firms Survive? If you believe your peers, the answer is “no”. While we are seeing some improvement over the past 3 years in the numbers of Marketers that believe digital-only firms can survive, they are still very low...
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Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
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In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...
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It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
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I’ve had many Marketers ask if I think it’s right to split out a Digital Agency assignment from a more traditional AOR assignment. Depends on your business and how important the digital space is to your business. Depends on how...
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