Posts filed under: Digital

In the findings of a report recently published on Mashable, Marketers seem to be using Twitter in a less than optimal way (as they put it ever so nicely). I know I’m one of the many that only tweets once a...
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Will Digital-Only Firms Survive? If you believe your peers, the answer is “no”. While we are seeing some improvement over the past 3 years in the numbers of Marketers that believe digital-only firms can survive, they are still very low...
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Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
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In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...
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Looking for your input on an issue… During the heat of the recession in 2009, Marketers were blindly jumping on board the digital train without a lot of consideration for strategy, return on investment, or integration of the platform into...
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It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
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I’ve had many Marketers ask if I think it’s right to split out a Digital Agency assignment from a more traditional AOR assignment. Depends on your business and how important the digital space is to your business. Depends on how...
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We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...
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In our most recent RSW/AgencySearch survey among agency principals and marketers, 67% of agencies surveyed stated that most of the new business coming their way (from new and existing clients) is digital in nature.  While the day of the traditional...
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In a recent post on The CMO Site, Editor In Chief, Mitch Wagner talks about the many marketing blunders made by Netflix over the past month and asks the question at the end, “can they be saved”? I certainly hope...
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