Posts filed under: Digital

Posted:  Mark Sneider (www.rswagencysearch.com) What will social media do to agency search firms?  Some believe that social media has so  enabled marketers that the need for agencies to create more traditional marketing outreach programs targeted to marketers is virtually non-existent.   And...
Continue Reading →
I was speaking with a principal from a digital firm out West the other day and he provided me with a beautiful analogy on the state of where digital agencies and traditional agencies are going. When there were just black...
Continue Reading →
Digital agencies today are faced with a real challenge.  As digital and social find their way deeper into full service firms, and as full service firms become more sophisticated in playing in the digital space, digital agencies are finding themselves in an...
Continue Reading →
Display advertising has historically been the whipping child of digital marketing.  With declining click-thru rates, marketers have found it easier to criticize its performance than praise its value. Marketers are now seeing new value in display….in part because marketers are looking beyond...
Continue Reading →
From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a...
Continue Reading →
In a recent NY Times article (click here for article) on the upcoming 100th anniversary Association of National Advertisers conference, it cited statistics that indicate that marketer response to social media’s impact on sales is somewhat mixed. Nearly half of...
Continue Reading →