Perfect Agency SearchThe perfect agency search:

  1. Is driven by a limited number of people in your organization
  2. Consumes very little of your time
  3. Lasts no more than two months
  4. Uses resources that help identify the best agencies for review
  5. Asks the right questions upfront to discriminate the agencies effectively
  6. Makes time for conversations with the agencies before you actually have them present to you in a final pitch presentation
  7. Offers the agencies comprehensive background information to help them maximize the value of their presentations to you
  8. Gives agencies at least a few weeks to prepare their final pitch presentations
  9. Incorporates an agency visit either prior to, or immediately after the final pitch presentation
  10. Has some discussion of compensation expectations and costs prior to agency selections are made
Key to the perfect agency search is aligned expectations.

Prior to any search, sit down and make sure you and your team are in agreement keysrelative to what you want from your new agency, what problems you’re having with your current agency, and what the priorities are relative to criteria for the new firm.

Key to the perfect agency search is order and organization.

Prior to any search, you need to sit down with your team and create a timeline and assign responsibilities and make sure you keep everyone on task.

And key to a perfect agency search is time.

The last thing you want to do is rush your way into an agency search – because rushing will mean short-cutting, which will mean the perfect agency search will be very difficult to achieve.

Take your time, be organized, be smart and strategic, and you’re certain to find yourself in a much more perfect state.


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