“I was very skeptical.”
A quote from a CMO client of ours…right after we completed a successful agency search for his company.
He was highly skeptical going in, but a huge believer coming out.
In fact, he’s such a believer, he has agreed to participate in a panel I’m leading with other CMOs in February.
We get a fair amount of that kind skepticism relative to our model, process, etc. primarily because we’re so different.
But for those a bit more skeptical, it always ends the same way: Not a believer going in…turned into a believer in the end.
Questions that occasionally surface often look like these:
“How can RSW/AgencySearch be any good if it’s free?”
“If the winning agency pays RSW/AgencySearch a small commission are there some agencies that won’t play and am I missing out on those agencies?”
“They have worked with big companies like Jack-in-the-Box and Stein Mart. I’m much too small for their agency search firm!”
“Who is this guy calling himself an agency search consultant!” Ok, nobody’s ever asked me that – at least not to my face! 😉
All fair questions. I’d ask the same questions if I were evaluating our process.
But we really do work.
Other than large Network Agencies, every agency we’ve asked to be involved in an agency search has accepted. 95% of our searches bring mid-to-small independent agencies into the search. The type and size depends on what the client is looking for and what the size of their budget is.
And agencies really enjoy our process. We’re more transparent, we only include the best agencies in the mix so it’s not a big cattle call, and we understand agencies better than everyone else because we work with them every day on the other side of our business.
And most importantly, marketers often tell us that at the end of the search, when we have 3-4 finalist agencies presenting to them, that any of the finalist agencies would likely be a great partner for them. We like to make it hard on our marketing partners to make a decision. Means we did our job well.
If we didn’t think that what we did really worked for marketers, why would we commit two months to manage a search with no guarantee of any payment? The marketer has to pick an agency and stick with them for us to get paid.
I know how marketers think. I was one for 10 years.
I understand agencies and how they operate. I was one for 10 years and have managed them at RSW for 15 years.
And I’ve mastered the art of finding great agencies for marketers. I’ve been doing it successfully over the 40 searches I’ve managed for the past 10 years.
So…if you’re looking for an agency? Let us show you how we can help.
Give us a shout (513-559-3101) or drop me a line (firstname.lastname@example.org). Happy to talk things through with you.