What the heck is going on here?

Have consumers lost their minds?

What happened to the print ad, the network TV station, the direct mail piece?

What’s with all these consumers turning to social for things to better their lives?

Just how bad is it really?

In a recent article in ClickZ, a study revealed that 95% of consumers use social media of some shape or form.

Another 40 percent of respondents said they have a sense of technology brand loyalty to the brands they’ve positively dealt with through social media. The report also found that 42 percent of those surveyed would be willing to recommend a brand to others if they’ve been affected positively by the firm’s social media presence.

So what do you think?

How important do you think social is to your business or industry?

If it’s not there, it will be there – in time.  Count on it.

And how is that agency of yours at bringing you into the social space?

If they are doing nothing, you need to do something.

We are personally using social more and more to communicate with prospects…and turn those prospects into clients.

While social may not play a big role in your business today, it doesn’t mean that you and your agency can’t find ways to use it to your advantage.

If competitors aren’t using it, it could prove a competitive advantage to you.

If your agency isn’t coming to you with ideas on how to capitalize on all things social…now it’s really getting bad.