Some agencies start out strong and then lose steam as the relationship matures.

Great agencies treat each day as if it’s the first day of the relationship and keep things super fresh.

Keeping it super fresh is never easy…but it is a “must” if an agency wants to sustain a relationship with a marketer long-term.

With so many agencies to choose from, agencies need to push themselves and add value and think about new ways to improve their client’s lives virtually every minute of every day.

And with the market changing at a rapid pace, the need to stay ahead of the curve in the digital and social space is more critical than ever before.

While in the ideal state of affairs this would be a one way street – agencies coming to you all  the time with fresh thinking, added value…but it’s not a one way street.

You as the marketer, also have a responsibility.  You need to push your agency, challenge their thinking, make them part of the process and then see what they can deliver.

If they consistently don’t bring you the “super fresh” thinking, you might want to consider looking for an agency that can.