Which is your agency?  Stuck in the past or prepared for the future?

Let me make it easy on you to do a quick check of your own agency and the relationship you have with them.

Take a look at this part retro, all facts, side-by-side comparison of the agencies that have it all together and those that don’t.

Click on the image below to download your own copy of the 2017 Mad or Rad Infographic:

Mad or Rad Marketing Agency


Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.