In our latest National survey among marketing agencies and marketing executives, marketers tell us that they prefer to learn about new agencies via more traditional methods versus some of the newer social platforms on the market today.
As marketers point out in our survey, there are a variety of different platforms that they view as central to how they learn about new agencies – but those that dominate are: email (58%), mailings (49%), and phone calls (47%).
Only 16% of marketers say that they find out about marketing agencies via social platforms like LinkedIn, Facebook, and Twitter.
So what does this all mean for you?
The best marketing agencies will try and get your attention by using many different platforms to build frequency of contact – much like how they build campaigns for your business.
We all know that there are hundreds of agencies trying to connect with you every week (or maybe every day).
The question is: How do you sort out the good agencies from those more desperate or those more interested in themselves, than they are in you?
In our opinion, an agency that operates across multiple platforms is a better, smarter agency and should warrant some attention or consideration.
When you build a new campaign, one of the keys to success is creating a well integrated campaign that reinforces your brand’s positioning and messaging platform. You don’t put a different face on your digital outreach than you do your traditional means of communicating with your consumer, do you?
So just like you’d look for consistency of messaging in your own marketing programs – and just like you’d look for messaging in your marketing programs that is very benefit focused – look for the same from agencies.
If they can manage it for their own marketing and sales outreach efforts, likelihood is they will be able to do it very effectively for you as well.
It’s a great way to get a quick look/see if the agency is worth a quick look/see even before you have them step foot in your office.