The industry is awash in terms that might have meant something at one point but since then have lost all meaning as they slid into jargon land.
We’ve all heard them before. “Engaging,” “premium” and “inspire,” for example, are just three overused buzzwords.
Brands are top offenders.
But they’re also forced to wade through buzzwords thrown around by agencies, publishers and vendors. Digiday reached out to several brand executives and asked which industry buzzwords make them sick.
Click here to read what marketers from companies like Kia, Great Clips, H&R Block, and Jack Daniels say they’re tired of hearing and have lost their value.
So keep an eye out for them…they’re easy to spot…and often put out there by agencies trying to win your hearts and minds.