I just completed a webinar with about 100 marketers in attendance that spoke to some of the critical factors that will help determine whether or not your agency will survive – or at the very least survive their relationship with you.
With today’s environment changing at speeds well in excess of where they have been in the past, it is critical that agencies better manage how they look at opportunities, how they deal with you, and how they manage their relationships on-going.
They need to insure that they are bringing fresh thinking, smart strategy, and doing all they can to keep you ahead of the technology and innovation curve.
I recorded Wednesday’s webinar. It was only about 30 minutes.
Might be worth a listen – if for nothing else, to help you determine whether or not your agency is pulling it’s justified weight – or coasting on a relationship that might need some serious fixin’.
Click here to start the webinar: RSW/AgencySearch Webinar