I just completed a webinar with about 100 marketers in attendance that spoke to some of the critical factors that will help determine whether or not your agency will survive – or at the very least survive their relationship with you.

marketing agency survival

With today’s environment changing at speeds well in excess of where they have been in the past, it is critical that agencies better manage how they look at opportunities, how they deal with you, and how they manage their relationships on-going.

They need to insure that they are bringing fresh thinking, smart strategy, and doing all they can to keep you ahead of the technology and innovation curve.

I recorded Wednesday’s webinar.  It was only about 30 minutes.

Might be worth a listen – if for nothing else, to help you determine whether or not your agency is pulling it’s justified weight – or coasting on a relationship that might need some serious fixin’.

Click here to start the webinar:  RSW/AgencySearch Webinar


Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.