Following is the first in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience....
In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies. Click on the image below to view the video: We were somewhat surprised when we...
Simple post about the need to not only have a core group of people leading the process when looking for an agency, but also important to only have key folks driving the train once you find a firm. I’ve seen situations...
We have all seen it. We actually may have been one at some point in time. In fact, you may be one now. An Agency Energy Zapper. It’s a terrible syndrome that benefits no one:Â Marketers sucking the life out...
Last week Adweek published an article featuring our latest survey. A couple of months ago, Adweek asked us to probe specific questions related to Marketing Agency reviews. They were seeing trends that suggested marketers were puting more attention on things...
“I only want an agency that has all their capabilities in-house!” An oft demanded requirement of marketers when looking for a new marketing services firm. Problem is there aren’t that many firms out there that do an excellent job of...
“Digital at the core” “We’re 360 degrees in our focus” “We are media agnostic” “We are fully integrated” All things I’ve heard many hundreds of times when talking with agencies across the US. What does it mean to integrate? And...
I’m surprised to find that few Marketers have ever used a firm to find marketing agencies. Most have picked up marketing agency recommendations from friends or co-workers…which is perfectly fine. Some carry their old firm into a new job…again, can...
My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers? And how can a Marketer use Pinterest as a guide to helping select...
In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an...