Posts filed under: Marketing

This is our second annual release of our co-sponsored report on marketing tools & technology.  While it was designed specifically for the marketing agency side of our business, we are certain that there are a number of findings and insights...
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This is the first post in our newest series called: “Take 5 – A Marketer’s Take On Agency-Client Relationships”. Every month we’ll ask a marketer from a different industry to give us their point of view on what it takes...
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Earlier this year we partnered with the Mirren Business Development Group to develop a “definitive guide” to agency new business development tools. I should have shared it with you then…but didn’t think to do it. Just stumbled back across the...
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Following is the first in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience....
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In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies. Click on the image below to view the video: We were somewhat surprised when we...
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Simple post about the need to not only have a core group of people leading the process when looking for an agency, but also important to only have key folks driving the train once you find a firm. I’ve seen situations...
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The industry is awash in terms that might have meant something at one point but since then have lost all meaning as they slid into jargon land. We’ve all heard them before. “Engaging,” “premium” and “inspire,” for example, are just...
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We have all seen it. We actually may have been one at some point in time. In fact, you may be one now. An Agency Energy Zapper. It’s a terrible syndrome that benefits no one:  Marketers sucking the life out...
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It surprises me that a marketing agency would use tactics like these.  If you ever see an approach like this from an agency trying to win your heart…see below for the proper response (hint: run). Here’s the first of the series...
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Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
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