When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be...
Came across a group recently that might be of benefit to you, the Marketer. With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you...
The infamous RFI (Request for Information) is often the first step in a search process (after defining scope of search and finding the initial set of agencies). Problem with many RFIs is that they are just that, a request for...
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that...
If you’re in need of a new agency and don’t know where to turn, there are ways to get a quick look at the landscape of the talent that is out there. Here are some to consider: Search convention lists. ...
Do you manage most of your creative and marketing development internally? Did you ever think that there might be a fresher perspective, a better, more objective view of your marketing world outside the four walls of your company? While I’m sure...
In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and...
Recently had the privlage to listen to Tim Williams from Ignition Consulting Group tell a group of agencies that if they don’t make changes to the way they are structured, and adapt to the demands of Marketers, they will struggle to survive. ...
Agencies are hungry these days and many are willing to offer free insights or thinking or work to show you, the Marketer, the value of what they can bring to the table. While I would never encourage you to take...
Another year…another perspective on the coming year. In this week’s Adweek, Andy McMains references our latest survey to call out the differences that exist between Marketers and Agencies relative to their outlook for 2012. Download the New Year Outlook report....