Posts filed under: Marketing

Finding a good marketing agency is never an easy task. It typically takes a lot of time and attention to accomplish what can be a life changing, career changing, and business changing event. Looking at lists of agencies is an...
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Last week Adweek published an article featuring our latest survey. A couple of months ago, Adweek asked us to probe specific questions related to Marketing Agency reviews. They were seeing trends that suggested marketers were puting more attention on things...
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In this year’s BOLO digital conference in Arizona, there was a lot of discussion about building content with the consumer, not the brand, in mind. Agencies and marketers talked a lot about how we need to be thinking about how...
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“I only want an agency that has all their capabilities in-house!” An oft demanded requirement of marketers when looking for a new marketing services firm. Problem is there aren’t that many firms out there that do an excellent job of...
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“Digital at the core” “We’re 360 degrees in our focus” “We are media agnostic” “We are fully integrated” All things I’ve heard many hundreds of times when talking with agencies across the US. What does it mean to integrate?  And...
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In the 2009-2012 Social Media survey report published by RSW/AgencySearch, marketing agencies state that “legal concerns” and “concerns about control” continue to dominate the reasons why they can’t sell more social media to their marketing clients. While “time to maintain” still...
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I’m surprised to find that few Marketers have ever used a firm to find marketing agencies. Most have picked up marketing agency recommendations from friends or co-workers…which is perfectly fine. Some carry their old firm into a new job…again, can...
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“To have a relationship…you need all three”. The words of Paul Chibe, AB InBev’s Top U.S. Marketer in today’s Ad Age. All three are strategic planning, account service, and creative. McGarryBowen was hired and fired in 8 months.  A “WR” in the...
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My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers?  And how can a Marketer use Pinterest as a guide to helping select...
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In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an...
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