Posts filed under: Marketing

Pulled this up on Twitter and found it entertaining and enlightening. Enjoy: So what does this mean for marketers looking for a new agency? Look for the agency that is bold enough to take a few challenges and push the...
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I was speaking with a principal from a digital firm out West the other day and he provided me with a beautiful analogy on the state of where digital agencies and traditional agencies are going. When there were just black...
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In a recent Ad Age article Michael Bush writes about new consultants popping up that claim to be more ethical and less shameful than agency search consultants that exist today. Quite the battle brewing.  And happy to have them brewing...
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Some agencies start out strong and then lose steam as the relationship matures. Great agencies treat each day as if it’s the first day of the relationship and keep things super fresh. Keeping it super fresh is never easy…but it is a...
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Many marketers like the idea of “going local” when searching for a new agency.  They feel like they need to have their agency next door and feel like they need to have them there whenever they feel the need.  I...
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UPS’ latest campaign (“We Love Logistics”) seems to have forgotten the #1 rule of marketing: consumers buy benefits, they don’t buy features – and they definitely don’t buy reasons-to-believe. “We Love Logistics” says nothing about what UPS is going to...
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In a recent Ad Age Post (click here for post), Thomas Stringham speaks of the trend to minimalism as it relates to logos.  Seems all very reasonable and sensible.  With the world growing in number of complex choices, messages, images…keeping...
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Social is clearly all the rage. Marketers want it. Consultants are pushing it. Some tout that it is the be all, end all. Not so fast, grasshopper. Check out your prospects. Are they using it?According to our recent study Marketing...
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In our most recent National study, marketers indicate that they are starting to see signs of life in the economy and in their companies. 31% of market executives surveyed expect headcounts to increase in 2011, 43% think that the economy...
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Display advertising has historically been the whipping child of digital marketing.  With declining click-thru rates, marketers have found it easier to criticize its performance than praise its value. Marketers are now seeing new value in display….in part because marketers are looking beyond...
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