Posts filed under: Marketing

From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a...
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In a recent NY Times article (click here for article) on the upcoming 100th anniversary Association of National Advertisers conference, it cited statistics that indicate that marketer response to social media’s impact on sales is somewhat mixed. Nearly half of...
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October 13, 2010.  Our first RSW/AgencySearch post.  Still all rings true today! In our latest study, agencies note all the reasons why they think more Marketers are moving away from using search consultants and either trying to manage the process...
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