In a recent post by Jeff Rosenblum, he states that “Small Agencies are Crushing Big Ones”. While I fundamentally agree with many of his points as to why smaller agencies can give marketers a solid advantage over larger agencies, to suggest that small agencies are wholesale the better way to go, is carrying it too far.
At the end of the day it’s all about the agency’s skills, experience, personality, and not its size.
I’ve seen big agencies do great things for their small clients and small agencies do great things for big clients.
A lot also has to do with the team assigned to the account, their passion, and the degree to which they truly take ownership of the account.
The size of the agencies is not an automatic predictor of success.