Posts filed under: Social Media

Frustrated with the same old from your agency?  Have they taken you to Facebook, Twitter, LinkedIn and that’s the end of the story? Are most of the “conversations” you’re having very one way?  “Likes” are good, but they aren’t a...
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Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100’s of digital marketing agency attendees as they told them that their little...
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In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and...
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11/11/11 marked two special occasions at RSW/US and RSW/AgencySearch. 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our 1st annual Soles4Souls campaign.  With the...
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Just completed a post the other day that focused on trying to not let your emotions get the best of you when searching for an agency. I take that all back…I am emotionally charged by what agencies may bring us...
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In a recent post on The CMO Site, Editor In Chief, Mitch Wagner talks about the many marketing blunders made by Netflix over the past month and asks the question at the end, “can they be saved”? I certainly hope...
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Would you buy a new Chevrolet from a guy who only drives BMWs?  What about taking marriage advice from Newt Gingrich?  People void of credibility in a particular area or void of concrete examples of proof of concept aren’t always...
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Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers.  67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of...
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In a recent survey (featured in e-Marketer and MediaPost) we conducted with one of our agency clients, Web Liquid, we found that most marketers aren’t using terribly sophisticated tools to monitor social media activity. Consequently marketers aren’t terribly satisfied with...
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At this year’s Cannes, there were more ad agencies winning awards for PR and social work than PR firms. Is this a trend (are ad agencies taking over the world), or is it as Ad Age suggests, a phenomena driven...
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