Posts filed under: Social Media

Ok, not quite as bad as that fine lad from NY, but bad nonetheless. When searching for a new agency, make sure you have a good handle on what the agency’s practices are relative to their social media management programs. ...
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Social media is all the rage.  Marketers want to be in it.  Agencies say they can do it.  Nobody knows exactly how to charge for it.  And it’s harder than heck to keep up with. Many agencies talk about their...
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Pulled this up on Twitter and found it entertaining and enlightening. Enjoy: So what does this mean for marketers looking for a new agency? Look for the agency that is bold enough to take a few challenges and push the...
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Posted:  Mark Sneider (www.rswagencysearch.com) What will social media do to agency search firms?  Some believe that social media has so  enabled marketers that the need for agencies to create more traditional marketing outreach programs targeted to marketers is virtually non-existent.   And...
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Social is clearly all the rage. Marketers want it. Consultants are pushing it. Some tout that it is the be all, end all. Not so fast, grasshopper. Check out your prospects. Are they using it?According to our recent study Marketing...
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From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a...
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In a recent NY Times article (click here for article) on the upcoming 100th anniversary Association of National Advertisers conference, it cited statistics that indicate that marketer response to social media’s impact on sales is somewhat mixed. Nearly half of...
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