How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...

Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...

It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...

Treat your Credit Union like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your credit union needs to operate like the best-in-class in any of these categories. It’s not enough to just...

In 2015, we published an Infographic called “The 8 Animal Traits You Need to Future Proof Your Agency”. Little did we know that only two years later, the world of advertising and marketing would be turned upside down and many...

In a recent AdWeek article, Wunderman reveals their newest way to circumvent the growing movement for marketers to bring agency services in-house: Create an agency that can work inside the four walls of their client’s business. Here’s what I see...

Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...

Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...

In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...

Agencies often think that because they’re strategic and hard working that this is something that differentiates them from other agencies on the planet. Agencies believe that because they don’t bait and switch and Marketers will only work with senior talent...