Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...

Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...

In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...

We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...

Agencies often think that because they’re strategic and hard working that this is something that differentiates them from other agencies on the planet. Agencies believe that because they don’t bait and switch and Marketers will only work with senior talent...

Energy does matter.  It can make or break an agency presentation. Just left a final pitch presentation in Michigan for a health care provider and one of the agencies presenting lacked energy and enthusiasm. To some  degree, we were fortunate because...

If an agency submits an RFI response and they don’t listen to your instructions, throw them out of the search. Ok…somewhat of a bold, unreasonable statement, but there is some truth to this rather extreme remark. Managed a search last...

I married my wife 23 years ago. At the time we decided to wait to have kids – believing that there would be a “right time” that would magically appear to us. The bank account would be robust enough, the jobs...