Posts tagged with: agency search consultant

Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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Ever looked at a marketing agency website and try to determine what their positioning is? I just left a marketing agency conference in Nashville (quite the exciting town!).  Topic was agency positioning. One of the things David Baker, the consultant...
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The chance I take as an agency search consultant when I manage a search for a marketing client is that I risk not making a dime. Not a position many would want to put themselves in! When a marketer engages...
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