Posts tagged with: agency search consultant

Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
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“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for his company. He was highly skeptical going in, but a huge believer coming out. In fact, he’s such a believer,...
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Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core disciplines separate feeling like they need/want best-in-class firms to support specific areas of their business. We just finished up a...
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The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to...
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It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
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We’re not the first to tell you that 2020 has been full of twists, to say the least. Like most of these curveballs, our topic today is a cyclical trend that’s simply been kicked into overdrive by the changes in...
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When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria,...
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At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to...
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The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means...
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The conversation around internal creative teams vs. outside agencies is one that’s been an ever present theme in our world for years now. While some might say that in-house marketing is making the agency obsolete, and others say that the...
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