In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual conference to talk about their experience working with our firm. We also explored a variety of other topics relative to...

What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which themselves were adjusting to previous adjustments), our New Year Outlook report hopefully proved a valuable tool for sifting through surface-level...

In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey report, that number...

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...

Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....

We don’t need to give you the typical introduction to the situation at hand. You all know it’s not the time for business as usual. From top to bottom, across all verticals, even brands or industries that had thought of...

Now is the time for your agency to make a difference in your world. In a recent Adweek article, the author discusses the things brands need to be thinking about and doing now, given the situation we are in. It...

With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...

You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...

Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy giants. Some marketers are concerned that this will result in flat ideas from an agency that now answers to a...