When was the last time you did any of the following for your business? Assessed the relevance and meaningfulness of your brand’s proposition. How well differentiated is it.  Does it hold the same value with your consumer today that it...

Just spent two days at the Mirren marketing agency conference in New York.  Great conference for us as it gives us the opportunity to meet, and get re-acquainted with 100’s of agencies from across the country. The conference also provides...

What does the world actually look like without WPP, the world’s largest agency network? Let’s add all the other big global networks into that mix. Would we miss them?  Would marketers long for them? Personally, I think the world would...

I suspect some of you have opted to not work with us because of our “no cost” approach to helping marketers find new agencies. With our unique model, marketers pay nothing for us to manage the search.  We take a...

Treat your Credit Union like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your credit union needs to operate like the best-in-class in any of these categories. It’s not enough to just...

Are you and your agency thinking about your credit union brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer...

Ever been involved in a final pitch presentation where the agency doesn’t bring in the agency team that is going to work on your business? How do you feel? Important because they’re all the high flyers from the agency?  Or...

Category experience is something that every marketer we have worked with seems to want in a new agency. Jack-in-the-Box wanted fast food experience. Roundy’s wanted grocery experience. Mercy Health wanted hospital experience. Motorola wanted durable goods/B2B experience. Name your category...

Does your marketing agency really understand your hospital brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other hospital or healthcare offering in the market. I’m...

Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...