The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means...

With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...

I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it, there is a point that I liked and wanted to expand on: the idea of letting your agency be an...

Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...

It’s the beginning of a new year, which means a few silly (and not so silly) things: Your last few weeks have hopefully been spent relaxing and recharging with friends and family Your New Year’s Resolutions are likely still alive...

I just left an agency search where the client was insistent on bringing in two agencies I recommended against bringing in. One was very tactical and one was limited in depth of experience in the sector the client operated in....

Thanks to our work on agency searches, we hear a wide variety of questions asking us for tips on how to fine-tune the process. For all the companies looking to make the search easier and more painless, a surprising number...

I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for a new digital media planning & buying firm (they’re still working with them today). Not unlike Citrix, the 35+ marketers...

When was the last time you did any of the following for your business? Assessed the relevance and meaningfulness of your brand’s proposition. How well differentiated is it.  Does it hold the same value with your consumer today that it...

What does the world actually look like without WPP, the world’s largest agency network? Let’s add all the other big global networks into that mix. Would we miss them?  Would marketers long for them? Personally, I think the world would...