Posts tagged with: agency search firm

No surprises that in our latest RSW/AgencySearch survey marketers say that the bulk of the increases in their spending this year will be in digital marketing and media (e.g. social, banner, SEO). 67% of marketers stated in our latest survey state...
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In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...
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It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
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Some good perspective (click here for post) from a recent past new business director on how to get the most from your agency.  Key takeaways are: 1. A brief should be clear or project purpose, requirements, budget and selection process/criteria...
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Recently the 4A’s set forth a proclamation that “feedback” should be built into contracts between Marketers and the traditional agency search firms they hire (4A’s article). Here’s what these “old school” search consultants say:   “It’s Good Idea, but Practical Issues...
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For the fifth consecutive year in our RSW survey, senior level marketing executives state the primary reasons they look for new agencies are “lack of proactivity” “not happy with strategy or thinking,” and, sadly, “not happy with creative.” You would...
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Many agency search firms use what’s commonly called the “cattle call”…no, I’m not referring to the practice of getting a boat load of agencies to submit RFIs early in the process. I’m referring to the “mass conference call” where all...
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Most agency search firms focus on big assigments – working with large global firms looking for larger domestic or global agencies. So where do you turn if you’re a firm that has never used an agency search firm and all...
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Full service agencies are probably feeling pretty good after reading this week’s Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die”. In the article, McMains cites results from our latest 2011 Client’s Look Ahead at Agencies survey where 67%...
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