Posts tagged with: agency search firm

In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
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If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...
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Long agency review lists might sound like a great thing to many…but in reality, they are no good for anyone. My desire when shopping is to want to look at as many options as possible before making a decision. I...
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As an old adage says: “A journey of a thousand miles begins with a single step.“ That in mind, I have a question that might seem simple on the surface, but stumps many of the marketers we work with: how...
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Does managing your roster of marketing agencies feel like you’re operating a well-oiled machine, or is it more like herding cats? As demand for specialized agencies continues to grow, the reality is that a well-rounded suite of capabilities is best...
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“RSW/AgencySearch really did their homework in evaluating agencies for our search. I have to admit, I was a bit skeptical coming in – particularly given they were free. But they vetted agencies thoroughly to only bring the best set of...
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I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it, there is a point that I liked and wanted to expand on: the idea of letting your agency be an...
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Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...
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Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race to see who can cut the most cost, rather than who makes the best fit for the client. These rumblings...
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One of our favorite lines at RSW/AgencySearch is “good inputs, great outputs.” The concept is intuitive enough, and our world of searching for agencies for marketing clients is a perfect real world example. We have to make certain the inputs...
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