Posts tagged with: Agency Search Firms

Ever been involved in a final pitch presentation where the agency doesn’t bring in the agency team that is going to work on your business? How do you feel? Important because they’re all the high flyers from the agency?  Or...
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Does your marketing agency really understand your hospital brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other hospital or healthcare offering in the market. I’m...
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In our 2018 RSW/AgencySearch New Year Outlook Report, we unearthed changes and shifts in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by...
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In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...
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Over the past 5-7 years digital firms, mobile firms, SEO firms, and social firms have been springing up like the weeds in my beds during Spring. There are two classes of these agencies that are being birthed every day. The...
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In our most recent 2013 survey (click here to download: RSW/AgencySearch survey), the marketer and agency outlook for 2013 is somewhat of a mixed bag. Here is a topline of some of the key findings from the survey: “Uncertainty about the...
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It amazes me. Over the past 5-6 searches we managed (helping marketers find better marketing agencies at no cost to them) the marketers have all said the same thing: The one thing they don’t want is a marketing agency with...
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While the numbers are increasing, Marketers are still not convinced that using a digital-only firm is the best way to go. In our most recent RSW/AgencySearch survey, only 27%of Marketers state that they use a digital-only firm.  While an increase...
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It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
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