Posts tagged with: finding better agencies

You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...
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Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy giants. Some marketers are concerned that this will result in flat ideas from an agency that now answers to a...
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For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers...
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I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it, there is a point that I liked and wanted to expand on: the idea of letting your agency be an...
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How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...
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Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...
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Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race to see who can cut the most cost, rather than who makes the best fit for the client. These rumblings...
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When you make an investment, you expect to see results; hiring a marketing agency should be no different. That’s why it continues to surprise us that a significant gap exists between the respective expectations and priorities of agencies and marketers...
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One of the easiest things to look for in a new agency is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods. But is...
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Last week we talked about something called “Silly Season,” the time of year when marketers look to make an agency change as part of their New Year adjustments. We cautioned against making a change for its own sake, as too...
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