Posts tagged with: What makes a good agency

The perfect agency search: Is driven by a limited number of people in your organization Consumes very little of your time Lasts no more than two months Uses resources that help identify the best agencies for review Asks the right questions...
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Twitter users interested in finding out how many of their followers are fake now have a free tool to aid them in their investigation. A social media analytics company called Socialbakers is offering Fakefollowers, a free tool that the company...
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The industry is awash in terms that might have meant something at one point but since then have lost all meaning as they slid into jargon land. We’ve all heard them before. “Engaging,” “premium” and “inspire,” for example, are just...
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In a recent post by Jeff Rosenblum, he states that “Small Agencies are Crushing Big Ones”.   While I fundamentally agree with many of his points as to why smaller agencies can give marketers a solid advantage over larger agencies, to suggest that...
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In our latest National survey among marketing agencies and marketing executives, marketers tell us that they prefer to learn about new agencies via more traditional methods versus some of the newer social platforms on the market today. As marketers point...
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I write a lot about the importance of marketers taking their time and defining the parameters of what THEY want in a new firm. It’s important to lay out the specs of what you’re searching for, the skill sets you...
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In our most recent survey (to be released this week), we asked marketing agencies if obtaining new business was harder than it was last year. Close to 40% of marketing agency principals in the survey said “yes”, it is harder to obtain...
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In this year’s BOLO digital conference in Arizona, there was a lot of discussion about building content with the consumer, not the brand, in mind. Agencies and marketers talked a lot about how we need to be thinking about how...
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I have carried an Ad Age article (dated July 31, 1995) around with me since the day it was released, posting it on the various walls of marketing and marketing service companies I have worked for. It currently sits on...
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Jay Bear, ex-Off Madison Avenue agency owner and now social media guru was the keynote speaker at last week’s BOLO digital agency conference in Arizona. His presentation focused on the principle of YOUtility, believing that all agencies need to follow...
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