Posts tagged with: What makes a good agency

I write a lot about the importance of marketers taking their time and defining the parameters of what THEY want in a new firm. It’s important to lay out the specs of what you’re searching for, the skill sets you...
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Just sat through an afternoon of two pitch presentations by two different agencies.  Third one is today. No Advantages Given Prior to the presentation, all three agencies were given very specific requirements that they needed to address during the presentations. And prior...
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“I only want an agency that has all their capabilities in-house!” An oft demanded requirement of marketers when looking for a new marketing services firm. Problem is there aren’t that many firms out there that do an excellent job of...
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“Digital at the core” “We’re 360 degrees in our focus” “We are media agnostic” “We are fully integrated” All things I’ve heard many hundreds of times when talking with agencies across the US. What does it mean to integrate?  And...
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