Posts tagged with: What makes a good agency

Jay Bear, ex-Off Madison Avenue agency owner and now social media guru was the keynote speaker at last week’s BOLO digital agency conference in Arizona. His presentation focused on the principle of YOUtility, believing that all agencies need to follow...
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I’m on this “what great agencies should do” kick. One of them is never stop selling. I’ve had a few marketers come to me of late, frustrated with the fact that their agency has stopped bringing them new ideas. Or...
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I’ve written posts in the past about evaluating agencies at every step of the review process. It’s important because how agencies behave and how they respond from the get-go can be telling of what you’re likely to get if you bring...
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Just sat through an afternoon of two pitch presentations by two different agencies.  Third one is today. No Advantages Given Prior to the presentation, all three agencies were given very specific requirements that they needed to address during the presentations. And prior...
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“I only want an agency that has all their capabilities in-house!” An oft demanded requirement of marketers when looking for a new marketing services firm. Problem is there aren’t that many firms out there that do an excellent job of...
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“Digital at the core” “We’re 360 degrees in our focus” “We are media agnostic” “We are fully integrated” All things I’ve heard many hundreds of times when talking with agencies across the US. What does it mean to integrate?  And...
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