In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness.

Click on the image or link below to view this video:

Technology and Your Agency Partner

Your agency needs to be playing a central role in evaluating and introducing new platforms for you to consider.  If they aren’t, it might be time for an agency search.

Marketers need to depend on their agency to help them stay on top of what’s new and what’s meaningful for their business.

With so much changing in the marketing technology space, you need a strong partner that can help guide you, help you prioritize choices, and help maximize the return on your investment in your business.

But in order to do this, you need to give your agency the leeway to test and explore and recommend and sit by your side as you plan for the coming year.

Marketers most often leave their current agency because they aren’t proactive and aren’t strategic.

Agencies most often complain that their marketing partners don’t give them a seat at the table.

Give them a seat.  See what they can deliver.  Give them an opportunity to show you their thinking.

Then if that doesn’t deliver, give us a call!


Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.