This is nothing more than a reporting of facts…no insights, no aha moments…just some fun facts about Twitter, Facebook, and LinkedIn.

Twitter is hostile, pointless, and declining…or so say Marketers and Agencies.

When asked to rate Facebook, LinkedIn, and Twitter, Twitter definitely ends up on the short end of the stick.

Call it the Trump factor or call it whatever you want, Twitter isn’t the place marketers seem to want to be.

In our most recent marketer-agency business survey report marketers indicate the they feel a heck of a lot better about Facebook than they do either of the other two social platforms we inquired about.

One good thing going for Twitter is it’s viewed as being a much younger platform than Facebook or LinkedIn, which I’m assuming is no surprise to you.

So what does this mean for you, the marketer?

I don’t think it means you stay away from Twitter, but you might want to be a bit more sensitive to what you post, who you associate with, and how you respond to consumer comments.



Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.