This is nothing more than a reporting of facts…no insights, no aha moments…just some fun facts about Twitter, Facebook, and LinkedIn.
Twitter is hostile, pointless, and declining…or so say Marketers and Agencies.
When asked to rate Facebook, LinkedIn, and Twitter, Twitter definitely ends up on the short end of the stick.
Call it the Trump factor or call it whatever you want, Twitter isn’t the place marketers seem to want to be.
In our most recent marketer-agency business survey report marketers indicate the they feel a heck of a lot better about Facebook than they do either of the other two social platforms we inquired about.
One good thing going for Twitter is it’s viewed as being a much younger platform than Facebook or LinkedIn, which I’m assuming is no surprise to you.
So what does this mean for you, the marketer?
I don’t think it means you stay away from Twitter, but you might want to be a bit more sensitive to what you post, who you associate with, and how you respond to consumer comments.