Posts filed under: Uncategorized

Not too long ago there was a shift in power between retailers and marketers. The shift was driven by the fact that retailers owned the space and they muscled it up.  Marketers had little say, and in the end what they were...
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We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...
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The ANA (American Association of National Advertisers) and the 4A’s recently issued a white paper outlining “best practices” in managing a search for a new agency.  This blog post from a smaller agency (Off Madison Avenue) thinks that while most...
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As the head of company that services agencies (by helping them find new business) I know how painful it can be for a firm that is involved in a search to not make the final cut.  They pour their hearts...
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We currently manage the business development efforts for close to 50 agencies – and speak with 100’s every month, so we have a good handle on what’s going on out in the agency world. Important to have the right firm...
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It has amazed me over the past year how much agencies involved in the searches we manage at RSW/AgencySearch are appreciative of the counsel we give them as they are working through the process of an agency search initiated by a...
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Aside from finding an agency that has the talents and the expertise that aligns with your needs, chemistry is the next most important thing you need to qualify before you bring in an agency to represent you. I know it’s...
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At this year’s Mirren Agency New Business Development Conference, I learned that many mid-to-small agencies aren’t getting the attention of the “traditional/old school” search consultants. It appears that most of these agency search consultants tend to only focus on bigger agencies...
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In a recent Ad Age article, agencies “sound off” and offer advice to clients on things they can do to help improve their own agency-client relationships. The advice is good and is worth a read and some consideration.   The things...
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Many agency search firms use what’s commonly called the “cattle call”…no, I’m not referring to the practice of getting a boat load of agencies to submit RFIs early in the process. I’m referring to the “mass conference call” where all...
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