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Recently presented to 15 marketing agencies at a CLOSE meeting in San Francisco. CLOSE meetings are for Omnicom agencies and this particular meeting had about 15 different agencies in attendance. The purpose of CLOSE meetings is to give each of...
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Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically...
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I’ve seen it too often…during my 10 years as a CPG Marketer…during my 10 years working in the Agency world…and now as the head of a National Agency Search Firm: Lack of Alignment Clustering Up a Search for a New Agency...
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Not too long ago there was a shift in power between retailers and marketers. The shift was driven by the fact that retailers owned the space and they muscled it up.  Marketers had little say, and in the end what they were...
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We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...
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The ANA (American Association of National Advertisers) and the 4A’s recently issued a white paper outlining “best practices” in managing a search for a new agency.  This blog post from a smaller agency (Off Madison Avenue) thinks that while most...
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As the head of company that services agencies (by helping them find new business) I know how painful it can be for a firm that is involved in a search to not make the final cut.  They pour their hearts...
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We currently manage the business development efforts for close to 50 agencies – and speak with 100’s every month, so we have a good handle on what’s going on out in the agency world. Important to have the right firm...
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It has amazed me over the past year how much agencies involved in the searches we manage at RSW/AgencySearch are appreciative of the counsel we give them as they are working through the process of an agency search initiated by a...
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Aside from finding an agency that has the talents and the expertise that aligns with your needs, chemistry is the next most important thing you need to qualify before you bring in an agency to represent you. I know it’s...
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