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At this year’s Mirren Agency New Business Development Conference, I learned that many mid-to-small agencies aren’t getting the attention of the “traditional/old school” search consultants. It appears that most of these agency search consultants tend to only focus on bigger agencies...
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In a recent Ad Age article, agencies “sound off” and offer advice to clients on things they can do to help improve their own agency-client relationships. The advice is good and is worth a read and some consideration.   The things...
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Many agency search firms use what’s commonly called the “cattle call”…no, I’m not referring to the practice of getting a boat load of agencies to submit RFIs early in the process. I’m referring to the “mass conference call” where all...
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