A good strategic agency partner understands that the underlying foundation of any good relationship is solid ROI increases for both parties involved.
To achieve this shared partnership ‘goal’, marketers must have a solid grasp of their objectives, their challenges, and their opportunities. And, most importantly, marketers must have a compatible agency partner.
Both parties need to understand that for the agency to succeed, the marketer must first achieve positive marketing program results.
As both partners work toward the same end goal, both must have the same basic work tenets, which include:
- Honesty in their dealings
- Integrity upheld at all times
- Dedication to the task
- Willingness to compromise
Strategic partners must work as a team to identify goals and develop specific plans that will ultimately result in the success of both parties.
For the marketer this means maintaining diligent oversight that includes frequent, regular interaction with the agency where you might ask yourself: Are the interim goals being met? Does the plan need tweaking? It also means keeping the door open to new ideas.
In a nutshell, what it means to be a good strategic agency partner is to strike a relationship with a compatible partner, to have set goals that will ultimately foster the success of both parties, to share in the labor, and when all is done well, to reap the rewards.
How do you find that compatible partner, that needle in the haystack, that company with a similar culture and same basic work tenets as your own? We have the expertise and capabilities needed for such a crucial search. Give us a call. Let’s discuss the possibilities.