In our latest Marketer-Agency Outlook survey, agencies and marketers seem to see their worlds a bit differently.
Agencies seem to be a bit more pessimistic about the levels of marketing spending they expect you, the marketer to support as we roll through 2017.
And you, on the other hand, appear to be feeling a bit bullish about your spend.
Why the differences?
We suspect there are few dynamics at work that are creating this difference in perception.
Click on the image below to watch a short video where Mark Sneider, Owner/President of RSW/AgencySearch provides some perspective on the topic.