In our latest Marketer-Agency Outlook survey, agencies and marketers seem to see their worlds a bit differently.

Agencies seem to be a bit more pessimistic about the levels of marketing spending they expect you, the marketer to support as we roll through 2017.

And you, on the other hand, appear to be feeling a bit bullish about your spend.

Why the differences?

We suspect there are few dynamics at work that are creating this difference in perception.

Click on the image below to watch a short video where Mark Sneider, Owner/President of RSW/AgencySearch provides some perspective on the topic.


Agency Search Video


Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.