The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!).

Whether it’s shedding a few pounds, reading a few more books, or just grabbing more time with family and friends, these resolutions aim to make 2021 all that it can be.

And while we’re in the season of new beginnings and optimistic outlooks, it’s also valuable to set goals for your marketing as well.

We took some of the most common resolutions and put a bit of our own spin on them to help you envision a more effective 2021 in marketing.

Losing “weight”

Trimming down on in-house workload

Not long ago, it seemed that the expansion of in-house marketing teams was inevitable.

In response, I cautioned against biting off more than you can chew.  In-house groups report challenges in staying energized and driving creativity.

There remain significant advantages to shedding some work from your internal team and leveraging the innovation that comes from working with an agency.

2021 provides an opportunity for you to move work to outside agencies to gather outside perspective on your marketing challenges and utilize some fresh thinking.

It can also give your marketing the light-footed agility that an agency can provide.

Reading more

Staying up-to-date on the latest in MarTech

As marketers, you’re in constant pursuit of anything that can automate, simplify, or otherwise streamline as much as possible.

The high-level solution to this is as simple as employing the right MarTech tools.  However, once you begin considering which tool and how to best fit it into your existing processes, it quickly becomes an almost impossible mountain of information to climb.

Luckily, you’re not alone in the hunt.  It’s essential to leverage your agencies to help find the needle in a haystack of thousands of available platforms. They know the market, they know your challenges, and an effective agency partner will proactively bring these value-adds to your attention.

Working in collaboration with your agencies, staying in tune with the martech conversation becomes less intimidating, and more valuable in creating value for your company.

More time with family & friends

Building a stronger relationship with (and among) your marketing agencies

Strong rapport with your agencies is impossible to measure, but stands among the most valuable resources in a successful marketing initiative.

Beyond the doors that open to new technologies mentioned above, having an open line of communication allows for more innovative work that remains focused on evolving your brand.

Likewise, encouraging this kind of rapport within your rostered agencies allows for a greater level of collaboration, making the most of each shop’s strengths to reach the common goal of your company’s success.

The New Year is a perfect time to take stock and strive for your 2021 goals. If you feel that a new agency is part of putting yourself in the best possible position to dive into your marketing objectives, we specialize in finding you a partner that will do just that, and help you on the path to a successful 2021.  Give us a call (513-559-3101) or drop us a line (

As for your personal resolutions? Well, you’re on your own for those.