Posts tagged with: Agency Chemistry

I recently had an opportunity to listen to Tim Williams speak about the future role of agencies and the fear that many agencies share – that their value is becoming more and more difficult to define. As marketers can crowdsource...
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Aside from finding an agency that has the talents and the expertise that aligns with your needs, chemistry is the next most important thing you need to qualify before you bring in an agency to represent you. I know it’s...
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