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Marketing Spending Expectations
February 19, 2021
Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according...
Advertising
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Advertising Agencies
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Agency Search
A Retreat From In-House Agencies?
February 10, 2021
While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea...
Advertising
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Advertising Agencies
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Agency Search
What Lower Investment Spending Means for Agency Relationships
February 4, 2021
COVID has taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions...
Advertising Agencies
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Agency Search
A Marketing Agency’s Worst Nightmare
January 21, 2021
I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved...
Advertising
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Advertising Agencies
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Agency Search
Good Help Can Be Hard to Find
January 14, 2021
Good help can be hard to find The goal of every search we conduct is to find a match that...
Advertising
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Advertising Agencies
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Agency Search
“I Was Very Skeptical!”
January 7, 2021
“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for...
Advertising
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Advertising Agencies
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Agency Search
5 Reasons Why a Fully Integrated Agency Might Be Right for You
December 23, 2020
Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core...
Advertising
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Advertising Agencies
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Agency Search
New Year, New Plan?
December 4, 2020
It is a New Year. Time for a New Plan? Don’t look now, but we’ve reached the final month of...
Agency Search
I Challenge You!
November 20, 2020
The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the...
Advertising Agencies
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Agency Search
The new shape of agency partnerships
November 6, 2020
It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions...
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