As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for...

I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would...

What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which...

In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing...

In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers...

Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies...

In our most recent 2021 New Year Outlook survey report, only 41% of marketers indicated that their overall ad spending...

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according...

While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea...

COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions...