Agencies Need to Give You Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices. They feel like they are in control. It is this last principle that is at the heart of every successful agency-client relationship. Self-Determination Theory: A Social Psychological Theory that helps explain active engagement and psychological growth. It was created by Professors Deci and Ryan at the University of Rochester and refined/elaborated by many other scholars across the globe. The basic principle of the Self-Determination Theory is this: There is a fundamental need that is basic to human motivation to engage in actions with a FULL SENSE OF CHOICE. While not... Read more →
