shiny objects
Advertising, Advertising Agencies, Agency Search, Martech

MarTech Anyone?

March 18, 2019
How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of...
Advertising, Advertising Agencies, Agency Search

What’s the Best Design for You?

March 11, 2019
Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms...
Advertising, Advertising Agencies, Agency Search

You Didn’t Become a Marketer to Hunt Down Agencies

March 7, 2019
As a marketer, you know the things you want for your company and your brand. But do you know how...
Advertising Agencies, Agency Search

Bear or Bull? How the Agency World Outlook Will Affect Your Next Search?

February 28, 2019
In working with a few of our agency clients, I’m sometimes asked whether I’m bearish or bullish on the future...
Advertising Agencies, Agency Search

Are You Looking for An Agency Partner, or Just A Cost-Cutter?

February 15, 2019
Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race...
New Year Outlook Webinar
Advertising Agencies, Agency Search

A Changing Agency-Marketer Landscape: A Webinar

February 15, 2019
Mark Sneider, President of RSW/AgencySearch, presents findings and his perspective in a recent webinar based on the results from the ...
Advertising, Advertising Agencies, Agency Search

Improve Your Inputs, Achieve Great Outputs

February 8, 2019
One of our favorite lines at RSW/AgencySearch is “good inputs, great outputs.” The concept is intuitive enough, and our world...
Advertising, Advertising Agencies, Agency Search

Your Next Agency Should Break the Mold…Not the Rules

February 1, 2019
When we run searches, one thing we value in challenge document responses is an agency that can really break the...
The Great ROI Divide
Advertising Agencies, Agency Search

The Great ROI Divide

January 25, 2019
When you make an investment, you expect to see results; hiring a marketing agency should be no different. That’s why...
Advertising Agencies, Agency Search

Category Experience is a Plus…Except When It Isn’t

January 18, 2019
One of the easiest things to look for in a new agency is a category fit. When you work in...