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Agencies Not Responding to the Technology Needs of Marketers

We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted...

Why is Your Agency, Your Agency?

Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in...

X, Y, Z’s of a Great Search

Not the A, B, C’s, but the X, Y, Z’s of conducting a great search. Meaning the things you should...

Finding a Best-In-Class Agency

Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show...

In-house vs. Agency: It Begins Again

The last several years of marketing in our world of managing agency searches for our marketing clients have been a...

Marketing Clients Talk About RSW/AgencySearch

In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual...

The CMO Shuffle

As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for...

Post Pandemic Marketing the Same?

I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would...

What’s Next For Marketers?

What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which...

The Rollercoaster of Marketing Agency Partners

In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing...

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