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The CMO Shuffle

As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for...

Post Pandemic Marketing the Same?

I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would...

What’s Next For Marketers?

What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which...

The Rollercoaster of Marketing Agency Partners

In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing...

Our Virtual World and Your Marketing Agency

In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers...

Marketing Analytics and Your Agency

Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies...

COVID & Digital Ad Spending

In our most recent 2021 New Year Outlook survey report, only 41% of marketers indicated that their overall ad spending...

Marketing Spending Expectations

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according...

A Retreat From In-House Agencies?

While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea...

What Lower Investment Spending Means for Agency Relationships

COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions...

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