Just spent two days at the Mirren marketing agency conference in New York.  Great conference for us as it gives us the opportunity to meet, and get re-acquainted with 100’s of agencies from across the country. The conference also provides us with added perspective on the agency and marketer world that ultimately helps us when we manage searches for our marketing clients looking for new marketing firms. One of the sessions I attended was called “The Next Generation of Search Consultants: The Change Ahead for Agencies”. As a search consultant that helps smaller spend marketers find agencies that are often mid-size to smaller in size, I thought I might gain some worthwhile perspective that would help my own search business. The “change ahead for agencies”... Read more →