Even before the days of the personal computer, marketers have been looking for “magic bullet” solutions. In today’s tech-driven world,...

We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted...

Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in...

Not the A, B, C’s, but the X, Y, Z’s of conducting a great search. Meaning the things you should...

Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show...

The last several years of marketing in our world of managing agency searches for our marketing clients have been a...

In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual...

As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for...

I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would...

What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which...