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January 18, 2019
One of the easiest things to look for in a new agency is a category fit. When you work in...
January 11, 2019
Last week we talked about something called “Silly Season,” the time of year when marketers look to make an agency...
January 4, 2019
It’s the beginning of a new year, which means a few silly (and not so silly) things: Your last few...
December 13, 2018
I just left an agency search where the client was insistent on bringing in two agencies I recommended against bringing...
December 5, 2018
It doesn’t take a mechanic to recognize most parts of a car. You know a window from a tire, and...
November 20, 2018
Thanks to our work on agency searches, we hear a wide variety of questions asking us for tips on how...
November 15, 2018
I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for...
November 8, 2018
Being too “agency-like” is no longer an advantage for marketing agencies. But being agile and nimble is an advantage for...
November 2, 2018
It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers....
September 20, 2018
In a recent Adweek article, they discuss a study that indicates 40% of marketers do not trust their media agency....
