For the past several years, productization has been a consistent topic in our industry, however, since we included questions on...

Just like Bill Murray’s character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the...

In only two short days we’ll be sitting at the start of another new year. We’ve been through a couple...

Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types...

By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the...

I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses...

No not your business, but how a brand is defined. In a recent Forbes CMO article, the author talks about...

Recently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role...

Just finished up our 14th annual Ad Agency New Business survey report. Thought I’d just share it with you so...

Recently read an article about building trust with your agency – which inherently will lead to a better, more productive...