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10 New Year Marketer Resolutions
December 20, 2024
In only two short days we’ll be sitting at the start of another new year. We’ve been through a couple...
Advertising
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Advertising Agencies
New Agency Types
December 20, 2024
Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types...
Advertising
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Advertising Agencies
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Agency Search
Independent Agencies – Flavor of Choice
December 13, 2024
By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the...
Advertising
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Advertising Agencies
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Agency Search
2025 Optimism
December 5, 2024
I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses...
Advertising
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Advertising Agencies
2024: The Brand Collapse
November 15, 2024
No not your business, but how a brand is defined. In a recent Forbes CMO article, the author talks about...
Advertising Agencies
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Marketing
Evolving CMO
October 18, 2024
Recently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role...
Advertising
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Advertising Agencies
What Your Agency Thinks
October 11, 2024
Just finished up our 14th annual Ad Agency New Business survey report. Thought I’d just share it with you so...
Advertising
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Advertising Agencies
Building Trust Through Authenticity
September 23, 2024
Recently read an article about building trust with your agency – which inherently will lead to a better, more productive...
Advertising
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Advertising Agencies
The Skills Agencies Will Need Tomorrow
September 23, 2024
Recently read an article written by an ad guy in Johannesburg about agencies that I believe rings as true here...
Advertising
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Advertising Agencies
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Agency Search
Give Them a Good Look
August 21, 2024
I recently read an article in AdAge titled “Small Agencies Win Big Accounts” and it got me thinking about the...
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