Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according...

While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea...

COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions...

I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved...

Good help can be hard to find The goal of every search we conduct is to find a match that...

“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for...

Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core...

It is a New Year.  Time for a New Plan? Don’t look now, but we’ve reached the final month of...

The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the...

It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions...