Advertising, Advertising Agencies, Agency Search

Shrinking Rosters a Good Thing? Does Simple Mean Better?

February 20, 2020
Clear historical trends indicate a movement to consolidate the number of agencies a marketer uses (on a regular basis), which...
Advertising Agencies, Agency Search

A Look Under the Agency Hood – Season 1; Episode 1

February 13, 2020
Welcome to the inaugural episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring...
Advertising, Advertising Agencies, Agency Search

Specialty Agencies RIght for You?

January 30, 2020
If you’ve been in the marketing world for more than a few years, as I’m sure most of you have,...
Advertising, Advertising Agencies, Agency Search

Four Presentations – Four Different Approaches

January 17, 2020
Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put...
Advertising, Advertising Agencies, Agency Search

Your New Year (Marketing) Resolutions

January 2, 2020
The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have...
Advertising, Advertising Agencies, Agency Search

Ask Agencies the Tough Questions

December 4, 2019
Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a...
Advertising, Agency Search, Marketing

CMO Transformation: How It Affects Your Marketing (And Your Agency)

November 22, 2019
You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the...
Advertising, Advertising Agencies, Agency Search

Finding Your Tailored Fit

November 15, 2019
Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it...
Advertising Agencies, Agency Search

Why Do Marketers Look for a New Agencies

November 8, 2019
We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common...
Advertising Agencies, Agency Search

Making the Most of What You’ve Got

October 24, 2019
With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the...