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Cool Quotes from Elon Musk

Was a guest at a Vistage Group yesterday and the leader of the group passed out some great quotes from Elon Musk that will help us all dream a bit bigger. I know they don’t have a lot to do with finding new agencies, but as I read them, I felt like the thinking/the principles were worthy of consideration for both you, the marketer, and your agency counterparts. “Failure IS an option here.  If things are not failing, you are not innovating enough.” (Good one for your agency to impart upon your agency!) “If something is important enough, even if the odds are against you, you should still do it.” (You want your agency to be bold and challenge your thinking/the norms!) “Some people don’t... Read more →

New Website. New Resources.

It has been a long time coming, but we at RSW/AgencySearch finally launched our new website. Not only have we made it easier to navigate, but we’ve included some marketing and agency testimonials, more survey reports about agencies and marketers, and an easy to follow summary of our no-cost process. Hope you find it helpful and insightful. Visit the RSW/AgencySearch website Read more →

Same Brief

Same Agency Search Brief…Different Results. A Good Thing?

Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the time it can be a really good thing.  You get a lot of good perspective of different types, which challenges the marketing client’s thinking and brings new ideas and concepts to the table never before considered. Most of the time, it makes it difficult for marketers to choose.  Do they go with the rule follower?  The one that checked all the boxes and brings great experience and expertise to the table? Or do you choose the agency that may have taken some chances and pushed... Read more →

Technology & Tools Infographic

We recently completed our 2017 Tools & Technology report where we asked marketing agencies about their use of the latest in marketing tools and technologies. This infographic captures some of the more salient points/insights gleaned from this year’s survey. Click here to download the infographic and then ask yourself if your agency is keeping up with the latest in marketing technology. Are they bringing new ideas and new approaches to the marketing of your business and brand? Or are they sitting on the sidelines as the world of marketing technology, analytics, and media quickly move on by them? While I would never expect any agency to know it all, it’s their job to make sure they’re doing all they can to help keep you ahead... Read more →

Rule Follower…Good for an Agency?

Just finished up a search for First Entertainment Credit Union.  Three solid agencies with lots of great experience.  Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for a final pitch presentation, you get very different responses. I’m a big believer in busting out of the mold.  If I were an agency, I’d be the first one to push the limits and challenge the marketer’s way of thinking. But the question one has to ask is, is completely busting the rules the best way to go? Personally, I tend to think not. We had an agency in the First Entertainment Credit Union search that completely broke the rules.  They didn’t follow any of... Read more →

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