Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and your agency relationships. Unfortunately these traditional search consultants are stuck.  It’s probably why AAR Partners sold to WINMO.  They just can’t make the money they used to make. It’s a little sad because their model, for the most part, is still locked in the early days of advertising. Here’s the way it was:  Big marketer hires big agency to do everything for them under a big retainer for multiple years. With some marketers “breaking stuff up” and looking for the best-in-class in specific areas, it... Read more →