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Scope it! Don’t Hope It!

Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best...

Be a Sport. Tell the agency why they lost.

As the head of company that services agencies (by helping them find new business) I know how painful it can...

CMO Safety Net or Ticket to Ride?

Let me start by reminding all of you marketers what the world of today’s CMO looks like: According to a...

The Future Favors Independents

Independent agencies are on the rise. The future favors independents over agencies tied to big networks. While there was a...

A CMO Transformation is Underway

You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the...
Who Am I?

A Foreshadowing of Things to Come?

Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at...

Garbage In…Garbage Out

At RSW/AgencySearch we believe “good inputs deliver great outputs.” We also believe that garbage in will get you nothing more...

Fresh Perspective…Better Results

Have a new marketing project?  Need new perspective? I recently managed an agency search for a major healthcare system in...

Challenge Them!

The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the...

Find Your Match in a Sea of Sameness

There’s a line we like to cite when talking about, or even to, the agencies that we deal with. “At...

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