Advertising Agencies, Marketing, Martech

MarTech West – Very Interesting Stuff Going On

April 18, 2019
Spent time at MarTech West the other week listening to key note speakers and visiting all 80 of the exhibitors...
Advertising, Advertising Agencies, Agency Search

Accenture Bought Droga5 – What Does It Mean for Your Agency Relationship?

April 5, 2019
For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative...
Let it Be
Advertising Agencies, Agency Search

Let Your Agency Be Your Agency

March 29, 2019
I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it,...
shiny objects
Advertising, Advertising Agencies, Agency Search, Martech

MarTech Anyone?

March 18, 2019
How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of...
Advertising, Advertising Agencies, Agency Search

What’s the Best Design for You?

March 11, 2019
Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms...
Advertising, Advertising Agencies, Agency Search

You Didn’t Become a Marketer to Hunt Down Agencies

March 7, 2019
As a marketer, you know the things you want for your company and your brand. But do you know how...
Advertising Agencies, Agency Search

Bear or Bull? How the Agency World Outlook Will Affect Your Next Search?

February 28, 2019
In working with a few of our agency clients, I’m sometimes asked whether I’m bearish or bullish on the future...
Advertising Agencies, Agency Search

Are You Looking for An Agency Partner, or Just A Cost-Cutter?

February 15, 2019
Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race...
New Year Outlook Webinar
Advertising Agencies, Agency Search

A Changing Agency-Marketer Landscape: A Webinar

February 15, 2019
Mark Sneider, President of RSW/AgencySearch, presents findings and his perspective in a recent webinar based on the results from the ...
Advertising, Advertising Agencies, Agency Search

Improve Your Inputs, Achieve Great Outputs

February 8, 2019
One of our favorite lines at RSW/AgencySearch is “good inputs, great outputs.” The concept is intuitive enough, and our world...