Advertising, Advertising Agencies, Agency Search

In-House Agencies Not As Easy As They Look

July 18, 2019
In a recent survey conducted by the ANA, marketers admit that building and energizing an in-house team of agency folks...
Advertising Agencies, Agency Search

Future-Proof Your Agency Roster

July 12, 2019
When we conduct searches, we’re always on the lookout for shops that have an eye on the horizon. The best...
Advertising, Advertising Agencies, Agency Search

Pick The Best Agency… Not The Best Buzzwords

June 28, 2019
In the age of online discourse, it’s easy to get caught up in the buzzwords of the moment. These characterizations...
Advertising Agencies, Agency Search

Starting Your Search On The Right Foot

June 21, 2019
As an old adage says: “A journey of a thousand miles begins with a single step.“ That in mind, I...
Advertising Agencies, Agency Search

The Dangers of Cutting Corners In Your Search

June 7, 2019
It’s human nature to seek out the most efficient, streamlined way to accomplish a task. This mindset has been the...
Advertising, Agency Search

Agencies Need to Watch Their P’s & Q’s of Pitching, Presenting, Proposals

May 31, 2019
What do you look for in a pitch? Flashy case studies? Past work? Industry experience? By the time of the...
Advertising, Advertising Agencies, Agency Search

Even an All-Star Roster Needs an Effective Manager

May 16, 2019
Does managing your roster of marketing agencies feel like you’re operating a well-oiled machine, or is it more like herding...
Advertising, Advertising Agencies, Agency Search

The “Under the Hood” Advantage

May 9, 2019
“RSW/AgencySearch really did their homework in evaluating agencies for our search. I have to admit, I was a bit skeptical...
Advertising Agencies, Agency Search

Where Has All The Creativity Gone?

May 3, 2019
Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy...
MarTech West
Advertising, Advertising Agencies, Agency Search, Martech

Some Cool Tools at MarTech West

April 26, 2019
A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences...