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Advertising, Advertising Agencies, Agency Search

Even an All-Star Roster Needs an Effective Manager

May 16, 2019
Does managing your roster of marketing agencies feel like you’re operating a well-oiled machine, or is it more like herding...
Advertising, Advertising Agencies, Agency Search

The “Under the Hood” Advantage

May 9, 2019
“RSW/AgencySearch really did their homework in evaluating agencies for our search. I have to admit, I was a bit skeptical...
Creativity
Advertising Agencies, Agency Search

Where Has All The Creativity Gone?

May 3, 2019
Where has all the creativity gone? Much has been said about the continued trend of agencies being acquired by consultancy...
MarTech West
Advertising, Advertising Agencies, Agency Search, Martech

Some Cool Tools at MarTech West

April 26, 2019
A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences...
Martech
Advertising Agencies, Marketing, Martech

MarTech West – Very Interesting Stuff Going On

April 18, 2019
Spent time at MarTech West the other week listening to key note speakers and visiting all 80 of the exhibitors...
merger
Advertising, Advertising Agencies, Agency Search

Accenture Bought Droga5 – What Does It Mean for Your Agency Relationship?

April 5, 2019
For those that haven’t yet heard, the agency world saw a huge acquisition earlier this week, as Accenture purchased creative...
Let it Be
Advertising Agencies, Agency Search

Let Your Agency Be Your Agency

March 29, 2019
I saw an interesting article in AdWeek a few days ago, and while I don’t agree with all of it,...
shiny objects
Advertising, Advertising Agencies, Agency Search, Martech

MarTech Anyone?

March 18, 2019
How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of...
Design
Advertising, Advertising Agencies, Agency Search

What’s the Best Design for You?

March 11, 2019
Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms...
heavy-lifting
Advertising, Advertising Agencies, Agency Search

You Didn’t Become a Marketer to Hunt Down Agencies

March 7, 2019
As a marketer, you know the things you want for your company and your brand. But do you know how...

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