Monthly Archives: April 2017

The agency search pitch can be a tricky thing.  If you don’t play it right, you won’t get what you need to help you effectively evaluate the firms you’ve brought in to vie for your business. The best thing to...
Continue Reading →
Two very interesting things happened this week in the world of marketing agencies. One dealt with the whole Pepsi/Kendall Jenner thing.  Talked about that in the previous post. The other interesting thing was Marc Pritchard’s speech at the 4A’s Transformation...
Continue Reading →
Two very interesting things happened this week in the world of advertising agencies that might cause a marketer to take pause. These things might cause a marketer to ask whether or not the direction they are moving in with their...
Continue Reading →