Monthly Archives: April 2017

  • Agency PItch
The agency search pitch can be a tricky thing.  If you don’t play it right, you won’t get what you need to help you effectively evaluate the firms you’ve brought in to vie for your business. The best thing to...
Continue Reading →
  • simpler agency times
Two very interesting things happened this week in the world of marketing agencies. One dealt with the whole Pepsi/Kendall Jenner thing.  Talked about that in the previous post. The other interesting thing was Marc Pritchard’s speech at the 4A’s Transformation...
Continue Reading →
  • Creative boredom
Two very interesting things happened this week in the world of advertising agencies that might cause a marketer to take pause. These things might cause a marketer to ask whether or not the direction they are moving in with their...
Continue Reading →