For the past several years, productization has been a consistent topic in our industry, however, since we included questions on it in our latest report (RSW/US 2025 New Year Outlook Report), I’ve had several agency principals ask about it, and...
Just like Bill Murray’s character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re stuck in this Groundhog Day-esque cycle is the...
In only two short days we’ll be sitting at the start of another new year. We’ve been through a couple of rough years – with interest rates at historical highs, investments at unusually low levels, technologies pushing agencies and marketers...
Recently read an article by Forrester that predicted agencies will jettison their legacy agency structures to form new agency types in 2025 The article starts by saying: “The last 24 months have been challenging for the agency marketplace, with depressed...
By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the world. For most of the marketers we’ve worked with since our start in 2005, helping them find better marketing agencies...
I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses the challenges that have faced marketers and agencies these past two years and then goes on to paint a much...
No not your business, but how a brand is defined. In a recent Forbes CMO article, the author talks about brands used to be defined: name, logo, product, marketing campaign. Per the author: “Today, the definition has expanded to encompass...
Recently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role is becoming – IF you as the CMO are capable of making it just that. And I wrote a post...
Just finished up our 14th annual Ad Agency New Business survey report. Thought I’d just share it with you so you could get an idea of how agencies are feeling as they close out 2024 and open up 2025 –...
Recently read an article about building trust with your agency – which inherently will lead to a better, more productive relationship. Reminds me of a social psychology theory called the “Self-Determination” theory I wrote about earlier this year. It’s a...