Posts filed under: Advertising Agencies

We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted to understand what challenges were most pressing and then juxtaposition marketer needs to agencies’ use of similar technologies to meet...
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Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in your larger plan? If you have a readily available answer, then more power to you. But many times, the answer...
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Not the A, B, C’s, but the X, Y, Z’s of conducting a great search. Meaning the things you should avoid when trying to manage a search on your own. Falling in love during your search Don’t fall in love...
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Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show up in searches.  Or building a list of agencies that come to you from referrals. Problem with this approach is...
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The last several years of marketing in our world of managing agency searches for our marketing clients have been a constant push-and-pull of in-house marketing vs. external agencies. Like clockwork, the trends flow as follows: brand leaders outsource work to...
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In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual conference to talk about their experience working with our firm. We also explored a variety of other topics relative to...
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As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for new thinking in the marketing wing: CMOs are on the move like never before. A recent article in AdAge pegs...
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I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would look the same as it has during the pandemic. All three of the marketers used RSW/AgencySearch to help them find...
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What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which themselves were adjusting to previous adjustments), our New Year Outlook report hopefully proved a valuable tool for sifting through surface-level...
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In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey report, that number...
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