I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses the challenges that have faced marketers and agencies these past two years and then goes on to paint a much...
No not your business, but how a brand is defined. In a recent Forbes CMO article, the author talks about brands used to be defined: name, logo, product, marketing campaign. Per the author: “Today, the definition has expanded to encompass...
Recently read an article in CMO magazine about the evolving role of today’s CMO and just how important the role is becoming – IF you as the CMO are capable of making it just that. And I wrote a post...
Just finished up our 14th annual Ad Agency New Business survey report. Thought I’d just share it with you so you could get an idea of how agencies are feeling as they close out 2024 and open up 2025 –...
Recently read an article about building trust with your agency – which inherently will lead to a better, more productive relationship. Reminds me of a social psychology theory called the “Self-Determination” theory I wrote about earlier this year. It’s a...
Recently read an article written by an ad guy in Johannesburg about agencies that I believe rings as true here as it does there. The article, The Skills Agencies Will Need Tomorrow, talks about the impact that the changing world...
I recently read an article in AdAge titled “Small Agencies Win Big Accounts” and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch I set out to give mid-to-small spend...
Things are looking up – at least according to the marketers and agencies we surveyed for our 2024 RSW Mid-Year Progress Report. To download the survey, visit our landing page: 2024 RSW Mid-Year Progress Report. 2023 was a tough year...
In an AdAge article this past week, titled “How AI is changing the way agencies work“, it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It’s also changing the way marketers and agencies...
More and more, our marketing agency clients on the RSW/US side of our business are getting involved in marketer-led searches. While this is all fine and good, I’m guessing running an effective search take marketers a lot of time. I’m...