The 2008 recession was a challenge for many agencies and their clients. The 2020 pandemic was an even bigger challenge for many agencies and their clients. But what we’re dealing with today is different. It feels different, it’s happened faster,...
AI seems to be all the rage among agencies and marketers. We’ve seen some agencies start to apply the technology to their efforts to generate content for their clients, gather research intel to help them more strategically plan and execute,...
Everybody has some kind of agenda. Some more blatantly obvious than others, right? You’ve got the CFO and/or Procurement who are out to save a buck. You’ve got the internal marketing/agency team who feel a bit threatened by this whole...
In our last post we strongly encouraged mid-spend marketers to stop trying to run marketing agency searches on their own. As we suggested last week… Managing an agency search on your own is a little like working in the (weeds...
I have been assisting mid-spend marketers in their quest to find new and better marketing agencies since 2010. Too often I’m stepping into a situation where the mid-spend marketers had tried to manage the last search they ran, and that...
Some people like to make sure they search all the options before they make a purchase. While it’s certainly the thorough way to manage a purchase, I’m not sure it’s terribly efficient. At some point there is a diminishing return...
Was with a prospective agency client the other day on the lead generation side of our business and he made the comment “don’t hire a dog and then do your own barking” – in his world meaning, don’t hire a...
Marketers typically come to RSW/AgencySearch for one of a few reasons: They feel like their current marketing agency isn’t keeping them ahead of the curve. The marketer wants to move forward, but the agency is stuck back in time. They’re...
I posted last week on the pitch process in part 1 of the Pesky Pitch Process. Little did I know that this week, the 4As would be publishing their own survey report on the topic. You can download the report...
Globally, 86% of agency respondents find the agency pitch process excessively time and cost exhaustive and 64% of agency respondents find pitching damaging to agency culture. Funny how things haven’t changed – a post I wrote about a year ago...