Posts filed under: Agency Search

Looking for a new marketing agency to help you avoid your own existential crisis?  Our team at RSW/AgencySearch can help at no-cost to you! Recently read the article below about Marketer’s existential crisis, written by Raja Rajamannar, the chief marketing...
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AI is overtly or covertly making its way into many professionals’ everyday work, especially in marketing. Many professionals also believe AI will eventually replace their role partially or entirely in the near future. Hence, it is time for governments and...
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          This is a story about a recent final pitch presentation I oversaw for marketers at a big healthcare system. But before I get there…some backstory context. I have a presentation I give to all our...
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RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful as you work to better your own business and agency...
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RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful as you work to better your own business and agency...
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Let’s hope that what we’re hearing more of is true, so the season can be one of happiness and not one of more concern…that you marketers are seeing signs of life and planning for a more “normal” 2024 relative to...
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The 2008 recession was a challenge for many agencies and their clients. The 2020 pandemic was an even bigger challenge for many agencies and their clients. But what we’re dealing with today is different. It feels different, it’s happened faster,...
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AI seems to be all the rage among agencies and marketers. We’ve seen some agencies start to apply the technology to their efforts to generate content for their clients, gather research intel to help them more strategically plan and execute,...
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Everybody has some kind of agenda.  Some more blatantly obvious than others, right? You’ve got the CFO and/or Procurement who are out to save a buck. You’ve got the internal marketing/agency team who feel a bit threatened by this whole...
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In our last post we strongly encouraged mid-spend marketers to stop trying to run marketing agency searches on their own. As we suggested last week… Managing an agency search on your own is a little like working in the (weeds...
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