I read this article in Forbes about the positive outlook for 2025, and thought I’d share it. The article discusses the challenges that have faced marketers and agencies these past two years and then goes on to paint a much...
I recently read an article in AdAge titled “Small Agencies Win Big Accounts” and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch I set out to give mid-to-small spend...
In an AdAge article this past week, titled “How AI is changing the way agencies work“, it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It’s also changing the way marketers and agencies...
More and more, our marketing agency clients on the RSW/US side of our business are getting involved in marketer-led searches. While this is all fine and good, I’m guessing running an effective search take marketers a lot of time. I’m...
In a recent survey release on MarketingProfs, it has become painfully clear that what agencies think they are really good at isn’t viewed quite as kindly by their marketer counterparts. 76% of agencies are “very confident” with their overall level...
In a recent article in AdAge, it cited that 83% of marketers feel that in-housing is better from a cost perspective, but 61% of marketers stated that outsourcing was better if you care about creativity and strategy. It also stated...
In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency search. If you’re trying...
We will soon be releasing what we’re calling the “Not So New Year Outlook Survey” for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that one release is typically is good...
In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months…but not for the things you would typically think marketers are looking for. Historically, a marketer initiated a...
In an article recently posted in Adweek, Home Builder Taylor Morrison’s CMO Stephanie McCarty makes the the claim that “the agency model is broken” which is a bold assertion depending on where you stand. There are plenty of people on...