Posts filed under: Agency Search

In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency search. If you’re trying...
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We will soon be releasing what we’re calling the “Not So New Year Outlook Survey” for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that one release is typically is good...
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In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months…but not for the things you would typically think marketers are looking for. Historically, a marketer initiated a...
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In an article recently posted in Adweek, Home Builder Taylor Morrison’s CMO Stephanie McCarty makes the the claim that “the agency model is broken” which is a bold assertion depending on where you stand. There are plenty of people on...
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Critical Mass’ VP of Technology, Ricky Bacon recently published an article on the Drum titled: “Let’s Address the AI Elephant in the Room.  You’d Never Hire Someone this Mid”. And I think Ricky is right. AI has been all the...
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Are you a mid-spend marketer? Are you spending anywhere between $500k-$5M on your brand to help it grow in share and stature? If that describes you, I’m guessing you probably need to be very careful about how you spend your...
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The move to in-house creative teams. The takeover by AI. The question of digital agencies’ relevance. Marketers cutting back on agency spending. Agencies have had it tough over the past few years.  Not only did they have to deal with...
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I recently read an article in Ad Age about how the “Great Resignation” that occurred during the pandemic is now giving way to the “Great Reset”. During the pandemic, agencies saw their ranks shrink as many agency personnel decided to...
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Looking for a new marketing agency to help you avoid your own existential crisis?  Our team at RSW/AgencySearch can help at no-cost to you! Recently read the article below about Marketer’s existential crisis, written by Raja Rajamannar, the chief marketing...
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AI is overtly or covertly making its way into many professionals’ everyday work, especially in marketing. Many professionals also believe AI will eventually replace their role partially or entirely in the near future. Hence, it is time for governments and...
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