Just like Bill Murray’s character Phil Connors in the classic film Groundhog Day, many marketers find themselves caught in the same cycle year after year with their agency partners. Understanding why you’re stuck in this Groundhog Day-esque cycle is the...
By now, I’m sure you’ve all heard about Omnicom’s acquisition of IPG, making it the largest agency network in the world. For most of the marketers we’ve worked with since our start in 2005, helping them find better marketing agencies...
I recently read an article in AdAge titled “Small Agencies Win Big Accounts” and it got me thinking about the marketing agency searches we run for our marketing clients. When I started RSW/AgencySearch I set out to give mid-to-small spend...
In an AdAge article this past week, titled “How AI is changing the way agencies work“, it talks about all the great efficiencies and productivity that platforms are delivering for marketing agencies. It’s also changing the way marketers and agencies...
More and more, our marketing agency clients on the RSW/US side of our business are getting involved in marketer-led searches. While this is all fine and good, I’m guessing running an effective search take marketers a lot of time. I’m...
In a recent survey release on MarketingProfs, it has become painfully clear that what agencies think they are really good at isn’t viewed quite as kindly by their marketer counterparts. 76% of agencies are “very confident” with their overall level...
In a recent article in AdAge, it cited that 83% of marketers feel that in-housing is better from a cost perspective, but 61% of marketers stated that outsourcing was better if you care about creativity and strategy. It also stated...
In a recent Ad Age article they reported that many marketers are now doing an end-around, trying to save their way to prosperity and not using search consultants to help them with their new marketing agency search. If you’re trying...
We will soon be releasing what we’re calling the “Not So New Year Outlook Survey” for responses from Marketers and Marketing Agencies. We typically release a New Year Outlook survey every year and that one release is typically is good...
In a recent article in AdAge, the author talks about how the velocity of formal agency searches has gone up in recent months…but not for the things you would typically think marketers are looking for. Historically, a marketer initiated a...