A brand’s positioning is one of the single most important things that impact the success of a business. I experienced this first-hand with our own firm, RSW/AgencySearch and its positioning. I knew there were a million agency search consultants out...

Last year I started a new marketer interview series called “The Marketer’s Edge”.  We interview c-level marketing executives to learn about things about them, their business, and how they deal with challenges thrown at them by this rapidly changing marketplace....

In a recent AdAge article about the agency pitch process, it is argued that the pitch process needs to change because it is too taxing and emotionally and fiscally draining for agencies. Globally, 86% of agency respondents find pitching excessively...

I tell agencies to remember that in the eyes of the marketer, how you look today could be a reflection of how you’ll operate tomorrow. It’s true and valid.  And it’s something that you, the marketer, should remember as you...

At RSW/AgencySearch we believe “good inputs deliver great outputs” when it comes to searching for the best marketing agencies for your business. We also believe that when searching for marketing agencies, garbage in will get you nothing more than garbage...

Have you managed an agency search on your own?  If so, you know how time- consuming and difficult it can be. You might think you’ve got “the perfect agency”, but there’s always that seed of doubt wondering if in managing...

One of the easiest things to look for when in a marketing agency search is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods....

There are 4 steps in an agency break-up you should follow to make the transition to a new firm not quite as painful. There comes a time in a marketing agency’s life where it no longer provides meaningful value to...

So these last two weeks we’ve posted on the top of “Looking for the Must Have Agency“.  Got a lot of views and clicks among all of you, so appreciate that and hope the counsel was helpful.  This week, I...

Last week we talked about what to look for in an Agency if you are running the search process yourself.  The “must have” Agency is not an easy thing to find, so you need to make sure you’re asking all...