Monthly Archives: May 2011

Recently the 4A’s set forth a proclamation that “feedback” should be built into contracts between Marketers and the traditional agency search firms they hire (4A’s article). Here’s what these “old school” search consultants say:   “It’s Good Idea, but Practical Issues...
Continue Reading →
For the fifth consecutive year in our RSW survey, senior level marketing executives state the primary reasons they look for new agencies are “lack of proactivity” “not happy with strategy or thinking,” and, sadly, “not happy with creative.” You would...
Continue Reading →
Many agency search firms use what’s commonly called the “cattle call”…no, I’m not referring to the practice of getting a boat load of agencies to submit RFIs early in the process. I’m referring to the “mass conference call” where all...
Continue Reading →
Most agency search firms focus on big assigments – working with large global firms looking for larger domestic or global agencies. So where do you turn if you’re a firm that has never used an agency search firm and all...
Continue Reading →