Monthly Archives: June 2013

This is a story about a Social Psychological theory called the Self-Determination Theory – and how its foundational elements are central to a successful and sustaining agency-client relationship. In my last job I worked for a large multinational concept testing...
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Recently presented to 15 marketing agencies at a CLOSE meeting in San Francisco. CLOSE meetings are for Omnicom agencies and this particular meeting had about 15 different agencies in attendance. The purpose of CLOSE meetings is to give each of...
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Just finished an agency search for North American Breweries on their Labatt and Seagram’s Escapes businesses. Not only was the agency search a lot of fun, but it also proved to be a very productive search – in large part because...
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Recently presented to a group of ANA (American National Advertiser) members in Los Angeles on the topic of why agency-client relationships fail. The conversation centered on two areas: Understanding the psyche of the agency and agency executive.  The more marketers...
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