Posts filed under: Advertising

You don’t need us to tell you that in-house agencies are on the rise. As a marketer, you’ve either seen this trend all around your industry, or you’ve become part of it. Whatever your vantage point, it won’t surprise you...
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Clear historical trends indicate a movement to consolidate the number of agencies a marketer uses (on a regular basis), which is very different than it has been in the past. Pre-2017, marketers were on more of a path of expansion...
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If you’ve been in the marketing world for more than a few years, as I’m sure most of you have, you know that our world of advertising is almost entirely cyclical. This year’s trends are wholly different than last year’s,...
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Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put the same ask in front of 3-4 agencies, you get very different approaches to how they address the challenge document...
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The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...
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Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to...
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You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
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Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later. If you’ve ever worn an off-the-rack suit or dress, you know that the result is, well,...
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In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
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If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...
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