Posts filed under: Advertising

I just left an agency search where the client was insistent on bringing in two agencies I recommended against bringing in. One was very tactical and one was limited in depth of experience in the sector the client operated in....
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It doesn’t take a mechanic to recognize most parts of a car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able to spot the biggest red...
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Thanks to our work on agency searches, we hear a wide variety of questions asking us for tips on how to fine-tune the process. For all the companies looking to make the search easier and more painless, a surprising number...
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I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for a new digital media planning & buying firm (they’re still working with them today). Not unlike Citrix, the 35+ marketers...
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Being too “agency-like” is no longer an advantage for marketing agencies. But being agile and nimble is an advantage for marketing firms. With more marketers moving work in-house and more marketers using project work to “sample” agencies, no longer are...
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It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...
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I’m sure you all have been reading about the move to take agency work and move it in-house. We’ve seen it first hand with the agencies we represent on the agency new business side of our business. On the surface,...
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Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and...
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If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure.  But if you look and listen carefully, it’s pretty easy to sort out the agencies that...
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If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time.  And it’s likely you don’t have the full view of all the possible best-in-class...
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