Posts filed under: Advertising

Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put the same ask in front of 3-4 agencies, you get very different approaches to how they address the challenge document...
Continue Reading →
The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...
Continue Reading →
Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to...
Continue Reading →
You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
Continue Reading →
Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later. If you’ve ever worn an off-the-rack suit or dress, you know that the result is, well,...
Continue Reading →
In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
Continue Reading →
If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...
Continue Reading →
You marketers are changing the way of traditional agency search firms! The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In one of our recent...
Continue Reading →
Another giant in the ad world is closing its doors. And of course, both brands and agencies are jumping to read the tea leaves regarding what went wrong, what could have been done differently, and what this says about the...
Continue Reading →
Long agency review lists might sound like a great thing to many…but in reality, they are no good for anyone. My desire when shopping is to want to look at as many options as possible before making a decision. I...
Continue Reading →