Monthly Archives: April 2014

This is the second in a two-part post about the marketing agency game and how it continues to (and must) change to stay relevant in a marketer’s world. Many, including myself, have been on the “you need to get into...
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The marketing agency game is changing rapidly. And everybody’s got an opinion.   Some good, some predictable, and some just operating on not so sound ground. As an example, I recently saw a couple of reports – one in WSJ and...
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What wins in a marketing agency search? Was sitting at a bar last week while on vacation (what a surprise)…and sitting next to me was John Dooner, the former CEO of McCann WorldGroup (another, this time, real surprise)! We got...
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