Monthly Archives: July 2014

It’s been 4 years since RSW/AgencySearch started and we have managed some great agency searches for marketers that simply didn’t have the time to do it themselves – and didn’t have the visibility of all the agency possibilities out there....
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Establishing strategic agency partnerships can be a great thing… If they’re done and presented in the right way. I’ve seen plenty of RFIs where it looks like the partner is really just an add-on to “check the box” of having...
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Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and...
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Had the good fortune to speak at Magnet’s Global meeting in St. Andrews a couple of weeks ago on the topic of “Agency of the Future”.  An excellent group of agencies who appear to fully utilize the value of being...
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