Monthly Archives: November 2014

It’s always great when relationships last. By happenstance, I’ve had contact with some of our first marketing clients that had engaged with RSW/AgencySearch to help them find new agencies. One was a woman from Citrix (GoToMeeting) I saw at this...
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There are certain “in the middle of the review cues” you need to keep your eyes open for. The final pitch presentation is always an exciting time for the agencies involved and the marketer running the search. A lot of...
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Too often, marketers jump into a marketing agency search without really thinking about what they want, what they’re trying to address, and where to look. The marketer has received a few recommendations, they have some ideas about what would be...
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A marketing agency’s pitch can be a tough thing to pick apart.  There’s so much to evaluate, so many agencies to review, so much emotion and pressure (and sometimes, politics) making the process an unnerving one. Not to mention, you...
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What every marketer needs: A marketing agency with COURAGE. While at the ANA Masters of Marketing earlier this month, I had the privilege of listening to General Mills CMO Mark Addicks. Mark’s passion for the General Mills brands, the brand...
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