Monthly Archives: December 2016

I am a big believer in the “What They Do Today Will Bite (or Benefit) You Tomorrow” philosophy when searching for a new marketing agency. What do I mean by this you ask? What the agency does at every step...
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Due diligence in an agency search is critical to the ultimate success of a great marketing agency partnership. I spent my entire last Saturday (and a good part of Monday) scouring nearly 250 websites for a search we’re managing for...
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  • Finding better agencies
Back in the day, finding a new agency required work. Today, finding a new agency is easier than ever. And I’m not plugging our no-cost search firm here…”believe me”. What I am talking about is the new world order called...
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  • Finding better agencies
Align before you search.  Look before you walk. Some of this is self-serving, but frankly most of it is intended to help the marketer as he/she starts looking for a new marketing agency. Self-serving in that going back and forth...
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