Monthly Archives: February 2017

  • Marketing agencies just sayin
In our latest New Year Outlook survey, we asked marketing agencies and marketers to tell us what troubles them most about each other. This is the third year in a row we’ve asked this question and every year we seem...
Continue Reading →
  • Credit Union Marketing Agency Search
Just finishing up a search for a new agency for one of the nation’s largest credit unions. It’s been a great search.  Found a solid number of very capable agencies that met the criteria of what the bank was looking...
Continue Reading →
  • marketing agency technology
In our latest 2017 New Year Outlook Survey Report, marketers tell us a number of things about their plans for investing in their business – and specifically, their plans to invest in technology. Things that should concern many agencies. 74%...
Continue Reading →
  • Agency Fit
I have been running/managing RSW/AgencySearch now for 6 years, helping marketers with agency searches. Of the 30 searches we’ve run, almost half have occurred post a marketing client having tried to manage their search on their own. They either started...
Continue Reading →
In the final phases of an agency search for one of the nation’s largest credit unions and once again, I was amazed. I had an opportunity just this past week to sit through three pitch presentations from three agencies that...
Continue Reading →
  • Free Agency Search
Some would call us crazy. Who in their right mind would work for you for 2+ months without a guarantee of making any money?   We would (and do) when we manage marketing agency searches for marketers like you. In...
Continue Reading →