Monthly Archives: February 2017

In our latest New Year Outlook survey, we asked marketing agencies and marketers to tell us what troubles them most about each other. This is the third year in a row we’ve asked this question and every year we seem...
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Just finishing up a search for a new agency for one of the nation’s largest credit unions. It’s been a great search.  Found a solid number of very capable agencies that met the criteria of what the bank was looking...
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In our latest 2017 New Year Outlook Survey Report, marketers tell us a number of things about their plans for investing in their business – and specifically, their plans to invest in technology. Things that should concern many agencies. 74%...
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I have been running/managing RSW/AgencySearch now for 6 years, helping marketers with agency searches. Of the 30 searches we’ve run, almost half have occurred post a marketing client having tried to manage their search on their own. They either started...
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In the final phases of an agency search for one of the nation’s largest credit unions and once again, I was amazed. I had an opportunity just this past week to sit through three pitch presentations from three agencies that...
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