Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...

Just finished up a search for First Entertainment Credit Union.  Three solid agencies with lots of great experience.  Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for...

Many agencies tell me that relationships with clients often start with the marketing client coming to them stating that they need something specific, not that they are looking for a new marketing partner. “I need a new website.”  “I need...