Monthly Archives: July 2017

  • Same Brief
Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...
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We recently completed our 2017 Tools & Technology report where we asked marketing agencies about their use of the latest in marketing tools and technologies. This infographic captures some of the more salient points/insights gleaned from this year’s survey. Click...
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Just finished up a search for First Entertainment Credit Union.  Three solid agencies with lots of great experience.  Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for...
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  • Stein Mart
Stein Mart, located in Jacksonville, Florida has selected Bohan as their new Agency of Record. Stein Mart is taking a fresh look at its advertising strategy as it tries to compete in today’s competitive and evolving retail landscape. In February,...
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Many agencies tell me that relationships with clients often start with the marketing client coming to them stating that they need something specific, not that they are looking for a new marketing partner. “I need a new website.”  “I need...
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With the world of marketing and media growing in complexity, it’s getting harder and harder for marketers to know what’s right for their business. Without a good team or good partners, the level of complexity will only increase – and...
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